Trained as an architect, Priscilla brings a research-led, systems-oriented approach to making complex ideas legible and human at scale.

With over a decade of work across fashion, sport, technology, and music, she applies a cross-disciplinary lens to ground visual language in culture.

Working across strategy, art direction, identity, digital, and spatial experience, she translates layered cultural and organizational realities into clear, inhabitable systemsfrom foundational identity through to campaign expression.

She holds an MSc in Architecture from Politecnico di Milano and a BA in English Literature and Creative Writing from UCLA.

Trained as an architect, Priscilla brings a research-led, systems-oriented approach to making complex ideas legible and human at scale.

With over a decade of work across fashion, sport, technology, and music, she applies a cross-disciplinary lens to ground visual language in culture.

Working across strategy, art direction, identity, digital, and spatial experience, she translates layered cultural and organizational realities into clear, inhabitable systemsfrom foundational identity through to campaign expression.

She holds an MSc in Architecture from Politecnico di Milano and a BA in English Literature and Creative Writing from UCLA.

CAPABILTIIES

Creative Direction
Art direction, narrative development, and cross-disciplinary leadership.

Brand Strategy
Brand positioning, brand architecture, and narrative strategy.

Identity Systems
Visual identity, graphic systems, digital expression, and motion systems.

Spatial & Experiential
Installations, exhibitions, physical environments, and experiential concepts.

Integrated Campaigns
Campaign systems, content frameworks, and multi-platform rollouts.

Research & Exhibitions
Research, writing, and exhibition-based development.

Clients & COLLABORATORS

ADIDAS

SPORT, Fashion

BASIC.SPACE

ART, FASHION, TECHNOLOGY

CHARLI XCX

MUSIC

COEVAL

ART, FASHION

MAJOR LEAGUE SOCCER

SPORT

META

TECHNOLOGY, MEDIA

NETFLIX

ENTERTAINMENT

NIKE

SPORT, FASHION

RAPHA

SPORT

SCOUT MOTORS

AUTOMOTIVE

TRAVIS SCOTT

MUSIC

TROYE SIVAN

MUSIC

YOUTUBE MUSIC

MUSIC, TECHNOLOGY