Informed by architecture and spatial practice,Priscilla builds identity as an evolving system, designed to hold and flex over time.

Her work draws on more than a decade across fashion, sport, technology, and music, applying research and multidisciplinary thinking to ground visual systems in culture.

Working across strategy, art direction, identity, digital design, and physical experience, she structures layered cultural and organizational realities into clear, inhabitable systems, from foundational identity work through campaign expression.

She holds an MSc in Architecture from Politecnico di Milano and a BA in English Literature and Creative Writing from UCLA.

Informed by architecture and spatial practice,Priscilla builds identity as an evolving system, designed to hold and flex over time.

Her work draws on more than a decade across fashion, sport, technology, and music, applying research and multidisciplinary thinking to ground visual systems in culture.

Working across strategy, art direction, identity, digital design, and physical experience, she structures layered cultural and organizational realities into clear, inhabitable systems, from foundational identity work through campaign expression.

She holds an MSc in Architecture from Politecnico di Milano and a BA in English Literature and Creative Writing from UCLA.

CAPABILTIIES

Creative Direction
Art direction, narrative development, and cross-disciplinary leadership.

Brand Strategy
Brand positioning, brand architecture, and narrative strategy.

Identity Systems
Visual identity, graphic systems, digital expression, and motion systems.

Spatial & Experiential
Installations, exhibitions, physical environments, and experiential concepts.

Integrated Campaigns
Campaign systems, content frameworks, and multi-platform rollouts.

Research & Exhibitions
Research, writing, and exhibition-based development.

Clients & COLLABORATORS

ADIDAS

SPORT, Fashion

BASIC.SPACE

ART, FASHION, TECHNOLOGY

CHARLI XCX

MUSIC

COEVAL

ART, FASHION

MAJOR LEAGUE SOCCER

SPORT

META

TECHNOLOGY, MEDIA

NETFLIX

ENTERTAINMENT

NIKE

SPORT, FASHION

RAPHA

SPORT

SCOUT MOTORS

AUTOMOTIVE

TRAVIS SCOTT

MUSIC

TROYE SIVAN

MUSIC

YOUTUBE MUSIC

MUSIC, TECHNOLOGY