To commemorate the 20th anniversary of Nike Air Max, our mission was to create an unexpected cultural momentT that would captivate sneaker enthusiasts and creatives.
La Brea, recognized as a hub where cultural and creative ideas thrive, served as the perfect backdrop to inspire not only the local community but also resonate globally.
Led concept, pitch and the development of ‘Air La Brea,’ a week-long Air Max celebration comprised of the ‘Sneak-Easy’ where diverse programming was hosted and culminating in a complete Air Max takeover of the La Brea avenue with an unannounced show by Travis Scott. Within the Sneak Easy various spatial elements were conceptualized and commissioned to give the feeling of ‘walking on air.’
credits
Sunset Studios / Basic.Space
Agency
Priscilla Edge
Associate Creative Director
Brynn Wallner
Creative Strategist
Van Run
Designer
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