This collaboration brought together Rapha and Team Amani, two distinct brands with different histories, audiences, and cultural contexts. The challenge was creating a shared graphic and motion identity for the collaboration without overpowering either voice.
The work focused on balance and restraint, allowing both brands to remain intact while establishing a clear, unified visual language. Cultural sensitivity and long-term use were prioritized over novelty.
The resulting system supported apparel and communications while reinforcing the collaboration’s deeper mission around representation and global cycling culture.
credits
Cave Studio
Studio
Priscilla Edge
DESIGN DIRECTOR, MOTION DIRECTOR
Charlie Jeffries
Motion Designer
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Exhibitions
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Exhibitions
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Exhibitions
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Experiential, Visual Identity
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Spatial Identity
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Experiential, Spatial Identity
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Cultural Programming
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Experiential
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Experiential, Cultural Programming, Campaigns
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Experiential
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Experiential
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Experiential
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Experiential
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Experiential
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Experiential
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Experiential
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Experiential
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Experiential
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Experiential, Campaigns
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Experiential
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Experiential, Campaigns
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Experiential, Cultural Programming
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Spatial Identity
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Spatial Identity, Experiential
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Visual Identity
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Visual Identity
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Websites, Visual Identity, Photo & Motion
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Print & Packaging
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Print & Packaging
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Photo & Motion
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Photo & Motion
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Websites, Photo & Motion
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Visual Identity
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Visual Identity
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Photo & Motion
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Photo & Motion
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Experiential
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Experiential, Spatial Identity
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Experiential, Spatial Identity
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Experiential
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Visual Identity
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Photo & Motion
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Websites, Visual Identity
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Visual Identity
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Visual Identity, Launch Campaigns
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Visual Identity, Launch Campaigns, Brand Strategy
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Visual Identity
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Campaigns, Spatial Identity, Experiential
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Experiential, Spatial Identity
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Spatial Identity
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Experiential
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Photo & Motion, Visual Identity, Brand Strategy
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Spatial Identity, Experiential
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Experiential
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Experiential, Spatial Identity
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Visual Identity, Print & Packaging
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Visual Identity, Print & Packaging
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Visual Identity, Print & Packaging
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Visual Identity, Print & Packaging
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Visual Identity, Print & Packaging
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Visual Identity, Print & Packaging
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Visual Identity, Print & Packaging
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Visual Identity, Print & Packaging
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Visual Identity, Print & Packaging
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Visual Identity, Exhibitions
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Visual Identity, Exhibitions
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Visual Identity
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Visual Identity, Integrated Campaigns
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Photo & Motion
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Websites, Visual Identity, Campaigns
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Visual Identity, Integrated Campaigns, Campaigns
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Photo & Motion
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Visual Identity, Campaigns
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Visual Identity, Photo & Motion
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Visual Identity
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Photo & Motion, Campaigns
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Digital Experiences, Exhibitions
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Exhibitions, Digital Experiences
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Visual Identity, Digital Experiences, Photo & Motion, Exhibitions
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Digital Experiences, Exhibitions
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Campaigns
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Campaigns
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Campaigns
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Visual Identity, Integrated Campaigns
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Visual Identity, Integrated Campaigns
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Visual Identity
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Visual Identity
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Visual Identity, Integrated Campaigns
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Visual Identity
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Visual Identity
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Visual Identity
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Websites, Visual Identity
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Websites
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Photo & Motion, Integrated Campaigns
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Campaign Concepts, Integrated Campaigns, Visual Identity, Photo & Motion
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Photo & Motion, Visual Identity, Integrated Campaigns
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Visual Identity, Integrated Campaigns, Campaigns
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Visual Identity
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Experiential, Photo & Motion, Spatial Identity
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Experiential, Photo & Motion, Spatial Identity
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Visual Identity, Integrated Campaigns, Photo & Motion
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Visual Identity, Campaigns
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Experiential
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Experiential, Spatial Identity
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Spatial Identity, Experiential
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Experiential, Spatial Identity
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Experiential, Photo & Motion
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Experiential, Photo & Motion, Spatial Identity
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Experiential, Photo & Motion
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Experiential, Spatial Identity
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Experiential, Spatial Identity
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Experiential, Visual Identity, Spatial Identity
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Cultural Programming
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Visual Identity, Campaign Concepts
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Experiential, Spatial Identity, Campaigns
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Visual Identity
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Experiential, Cultural Programming
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Spatial Identity, Experiential, Campaigns
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Spatial Identity, Experiential