Serene is a science-backed system for stress resilience, designed to align with the body’s natural regulatory cycles. The work focused on translating physiological logic into a clear, durable identity capable of operating consistently across product, platform, and daily use.
The identity was developed end to end, including the logo, typography, graphic language, and a motion system calibrated to shifts in energy across morning, day, and night. Visual decisions balanced scientific precision with softness, allowing the system to communicate credibility while remaining accessible and human.
That framework extended across packaging, digital design, website, merchandise, and social content. Physical and digital expressions were developed together to maintain continuity of tone and structure, including influencer seeding gift sets conceived as part of the core system.
The result is an identity grounded in its original logic and built for sustained use. Cohesive across touchpoints, Serene functions as an ongoing practice rather than a single expression.
credits
Creative Director
Priscilla Edge
Art Director
Giacomo Stringa
Motion Designer
Marty Tzonev
Web Developer
Felix Steindl
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Exhibitions
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Exhibitions
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Exhibitions
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Experiential, Visual Identity
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Spatial Identity
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Experiential, Spatial Identity
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Cultural Programming
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Experiential
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Experiential, Cultural Programming, Campaigns
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Experiential
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Experiential
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Experiential
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Experiential, Campaigns
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Experiential
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Experiential, Campaigns
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Experiential, Cultural Programming
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Spatial Identity
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Spatial Identity, Experiential
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Visual Identity
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Visual Identity
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Websites, Visual Identity, Photo & Motion
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Print & Packaging
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Print & Packaging
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Photo & Motion
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Photo & Motion
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Websites, Photo & Motion
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Visual Identity
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Visual Identity
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Photo & Motion
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Photo & Motion
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Experiential
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Experiential, Spatial Identity
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Experiential, Spatial Identity
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Experiential
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Visual Identity
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Photo & Motion
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Websites, Visual Identity
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Photo & Motion
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Visual Identity
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Visual Identity, Launch Campaigns
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Visual Identity, Launch Campaigns, Brand Strategy
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Visual Identity
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Campaigns, Spatial Identity, Experiential
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Experiential, Spatial Identity
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Spatial Identity
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Experiential
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Photo & Motion, Visual Identity, Brand Strategy
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Spatial Identity, Experiential
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Experiential
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Experiential, Spatial Identity
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Visual Identity, Print & Packaging
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Visual Identity, Print & Packaging
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Visual Identity, Print & Packaging
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Visual Identity, Print & Packaging
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Visual Identity, Print & Packaging
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Visual Identity, Print & Packaging
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Visual Identity, Print & Packaging
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Visual Identity, Print & Packaging
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Visual Identity, Print & Packaging
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Visual Identity, Exhibitions
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Visual Identity, Exhibitions
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Visual Identity
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Visual Identity, Integrated Campaigns
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Photo & Motion
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Websites, Visual Identity, Campaigns
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Visual Identity, Integrated Campaigns, Campaigns
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Photo & Motion
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Visual Identity, Campaigns
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Visual Identity, Photo & Motion
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Visual Identity
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Photo & Motion, Campaigns
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Digital Experiences, Exhibitions
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Exhibitions, Digital Experiences
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Visual Identity, Digital Experiences, Photo & Motion, Exhibitions
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Digital Experiences, Exhibitions
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Campaigns
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Campaigns
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Campaigns
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Visual Identity, Integrated Campaigns
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Visual Identity, Integrated Campaigns
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Visual Identity
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Visual Identity
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Visual Identity, Integrated Campaigns
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Websites, Visual Identity
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Websites
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Photo & Motion, Integrated Campaigns
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Campaign Concepts, Integrated Campaigns, Visual Identity, Photo & Motion
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Photo & Motion, Visual Identity, Integrated Campaigns
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Visual Identity, Integrated Campaigns, Campaigns
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Visual Identity
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Experiential, Photo & Motion, Spatial Identity
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Experiential, Photo & Motion, Spatial Identity
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Visual Identity, Integrated Campaigns, Photo & Motion
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Visual Identity, Campaigns
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Experiential
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Experiential, Spatial Identity
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Spatial Identity, Experiential
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Experiential, Spatial Identity
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Experiential, Spatial Identity
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Experiential, Visual Identity, Spatial Identity
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Cultural Programming
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Visual Identity, Campaign Concepts
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Experiential, Spatial Identity, Campaigns
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