To build cultural momentum for the adidas Falcon launch, the brand’s first female-driven sneaker, we reimagined a classic gas station through a ’90s lens with key ambassador Kylie Jenner. Familiar roadside details took on a new context, from custom cereal boxes to a Falcon-themed newsstand. A bespoke Falcon magazine featured contributions from local creators, while the garage hosted hands-on workshops throughout the week. We cast three characters—the shopper, the cashier, and the newsstand attendant—for a series of videos shot on-site during Jenner’s visit. Rolled out across social media, the films introduced the world of Falcon and invited audiences into the physical experience.
credits
Priscilla Edge
Creative Direction
Priscilla Edge
Casting
Milton Campbell
Art Direction
Jay Lledo
Content Director
Clear As Day
Agency
SELECT PROJECTS
adidas-falcon-media-19
Experiential
adidas-falcon-media-18
Photo & Motion
adidas-falcon-media-17
Photo & Motion
adidas-falcon-media-16
Experiential
adidas-falcon-media-15
Experiential
adidas-falcon-media-14
adidas-falcon-media-13
Experiential, Cultural Programming
adidas-falcon-media-12
Experiential
adidas-falcon-media-11
Experiential
adidas-falcon-media-10
Experiential
adidas-falcon-media-09
Campaigns
adidas-falcon-media-08
Experiential
adidas-falcon-media-07
Photo & Motion
adidas-falcon-media-06
Photo & Motion
adidas-falcon-media-05
Campaigns
adidas-falcon-media-04
Experiential
adidas-falcon-media-03
Photo & Motion
adidas-falcon-media-02
Experiential
adidas-falcon-media-01
Experiential
old-pal-x-autre-media-11
Photo & Motion
old-pal-x-autre-media-10
Photo & Motion
old-pal-x-autre-media-09
Photo & Motion
old-pal-x-autre-media-08
Photo & Motion
old-pal-x-autre-media-07
Photo & Motion
old-pal-x-autre-media-06
Photo & Motion
old-pal-x-autre-media-05
Photo & Motion
old-pal-x-autre-media-04
Photo & Motion
old-pal-x-autre-media-03
Photo & Motion
old-pal-x-autre-media-02
Photo & Motion
old-pal-x-autre-media-01
Photo & Motion
informatively-formative-media-06
Exhibitions
informatively-formative-media-07
Exhibitions
informatively-formative-media-05
Exhibitions
scout-motors-media-15
Experiential, Visual Identity
scout-motors-media-14
Spatial Identity
scout-motors-media-13
Experiential, Spatial Identity
nike-air-la-brea-media-16
Cultural Programming
nike-air-la-brea-media-15
Experiential
nike-air-la-brea-media-14
Experiential, Cultural Programming, Campaigns
nike-air-la-brea-media-13
Experiential
nike-air-la-brea-media-12
Experiential
nike-air-la-brea-media-11
Experiential
nike-air-la-brea-media-10
Experiential
nike-air-la-brea-media-09
Experiential
nike-air-la-brea-media-08
Experiential
nike-air-la-brea-media-07
Experiential
nike-air-la-brea-media-06
Experiential
nike-air-la-brea-media-05
Experiential
nike-air-la-brea-media-04
Experiential, Campaigns
nike-air-la-brea-media-03
Experiential
nike-air-la-brea-media-02
Experiential, Campaigns
nike-air-la-brea-media-01
Experiential, Cultural Programming
forward-25-media-14
Spatial Identity
forward-25-media-13
Spatial Identity, Experiential
serene-media-01
Visual Identity
serene-media-02
Visual Identity
serene-media-03
Websites, Visual Identity, Photo & Motion
serene-media-04
Print & Packaging
serene-media-05
Print & Packaging
serene-media-06
Photo & Motion
serene-media-07
Photo & Motion
serene-media-08
Websites, Photo & Motion
serene-media-09
Visual Identity
serene-media-10
Visual Identity
serene-media-11
Photo & Motion
serene-media-12
Photo & Motion
super-bowl-2026-media-01
Experiential
super-bowl-2026-media-02
Experiential, Spatial Identity
super-bowl-2026-media-03
Experiential, Spatial Identity
super-bowl-2026-media-04
Experiential
bowe-media-01
Visual Identity
bowe-media-02
Photo & Motion
bowe-media-03
Websites, Visual Identity
bowe-media-04
Photo & Motion
bowe-media-05
Photo & Motion
bowe-media-06
Photo & Motion
bowe-media-07
Photo & Motion
bowe-media-08
Photo & Motion
bowe-media-09
Photo & Motion
bowe-media-10
Photo & Motion
bowe-media-11
Photo & Motion
scout-motors-media-01
Visual Identity
scout-motors-media-02
Visual Identity, Launch Campaigns
scout-motors-media-03
Visual Identity, Launch Campaigns, Brand Strategy
scout-motors-media-04
Visual Identity
scout-motors-media-05
Campaigns, Spatial Identity, Experiential
scout-motors-media-06
Experiential, Spatial Identity
scout-motors-media-07
Spatial Identity
scout-motors-media-08
Experiential
scout-motors-media-09
Photo & Motion, Visual Identity, Brand Strategy
scout-motors-media-10
Spatial Identity, Experiential
scout-motors-media-11
Experiential
scout-motors-media-12
Experiential, Spatial Identity
erratics-media-01
Visual Identity, Print & Packaging
erratics-media-02
Visual Identity, Print & Packaging
erratics-media-03
Visual Identity, Print & Packaging
erratics-media-04
Visual Identity, Print & Packaging
erratics-media-05
Visual Identity, Print & Packaging
erratics-media-06
Visual Identity, Print & Packaging
erratics-media-07
Visual Identity, Print & Packaging
erratics-media-08
Visual Identity, Print & Packaging
erratics-media-09
Visual Identity, Print & Packaging
erratics-media-10
Visual Identity, Exhibitions
erratics-media-11
Visual Identity, Exhibitions
rapha-x-team-amani-media-01
Visual Identity
rapha-x-team-amani-media-02
Visual Identity, Integrated Campaigns
rapha-x-team-amani-media-03
Photo & Motion
rapha-x-team-amani-media-04
Websites, Visual Identity, Campaigns
rapha-x-team-amani-media-05
Visual Identity, Integrated Campaigns, Campaigns
rapha-x-team-amani-media-06
Photo & Motion
rapha-x-team-amani-media-07
Visual Identity, Campaigns
rapha-x-team-amani-media-08
Visual Identity, Photo & Motion
rapha-x-team-amani-media-09
Visual Identity
rapha-x-team-amani-media-10
Photo & Motion, Campaigns
informatively-formative-media-01
Digital Experiences, Exhibitions
informatively-formative-media-02
Exhibitions, Digital Experiences
informatively-formative-media-03
Visual Identity, Digital Experiences, Photo & Motion, Exhibitions
informatively-formative-media-04
Digital Experiences, Exhibitions
karo-media-01
Campaigns
karo-media-02
Campaigns
karo-media-03
Campaigns
karo-media-04
Visual Identity, Integrated Campaigns
karo-media-05
Visual Identity, Integrated Campaigns
karo-media-06
Visual Identity
basic-space-media-01
Visual Identity
basic-space-media-02
Visual Identity, Integrated Campaigns
basic-space-media-03
Visual Identity
basic-space-media-04
Visual Identity
basic-space-media-05
Visual Identity
basic-space-media-06
Websites, Visual Identity
basic-space-media-07
Websites
forward-25-media-01
Photo & Motion, Integrated Campaigns
forward-25-media-02
Campaign Concepts, Integrated Campaigns, Visual Identity, Photo & Motion
forward-25-media-03
Photo & Motion, Visual Identity, Integrated Campaigns
forward-25-media-04
Visual Identity, Integrated Campaigns, Campaigns
forward-25-media-05
Visual Identity
forward-25-media-06
Experiential, Photo & Motion, Spatial Identity
forward-25-media-07
Experiential, Photo & Motion, Spatial Identity
forward-25-media-08
Visual Identity, Integrated Campaigns, Photo & Motion
forward-25-media-09
Visual Identity, Campaigns
forward-25-media-10
Experiential
forward-25-media-11
Experiential, Spatial Identity
forward-25-media-12
Spatial Identity, Experiential
go-west-fest-media-01
Experiential, Spatial Identity
go-west-fest-media-02
Experiential, Photo & Motion
go-west-fest-media-03
Experiential, Photo & Motion, Spatial Identity
go-west-fest-media-04
Experiential, Photo & Motion
go-west-fest-media-05
Experiential, Spatial Identity
go-west-fest-media-06
Experiential, Spatial Identity
adidas-sport-club-media-01
Experiential, Visual Identity, Spatial Identity
adidas-sport-club-media-02
Cultural Programming
adidas-sport-club-media-03
Visual Identity, Campaign Concepts
adidas-sport-club-media-04
Experiential, Spatial Identity, Campaigns
adidas-sport-club-media-05
Visual Identity
adidas-sport-club-media-06
Experiential, Cultural Programming
adidas-sport-club-media-07
Spatial Identity, Experiential, Campaigns
adidas-sport-club-media-08
Spatial Identity, Experiential