The adidas Sport Club originated as a space for bringing together athletes, designers, and collaborators around shared experimentation. For its relaunch, the project returned to that founding logic, reframing sport as a cultural practice rather than a competitive endpoint.
Presented during Coachella 2019, the Sport Club was introduced into a context historically defined by music and art, but not physical practice. The aim was not to overlay branding onto the festival, but to embed sport into its cultural fabric, positioning movement as a form of participation and exchange.
The project took shape as a temporary environment in Palm Springs, operating over a two-week period. Spatial design centered on sport itself, with a football pitch, basketball court, and tennis court forming the core of the experience. These spaces were designed for inclusive use, inviting both athletes and non-athletes to participate on equal terms.
Programming, services, and wayfinding were developed as a cohesive system, allowing training, performance, and social gathering to coexist within a single framework. Design and production were developed in close collaboration with fabricators, with material choices and construction methods guided by environmental considerations.
The relaunch positioned adidas Sport Club as a living platform, demonstrating how sport can function as a cultural connector when designed as shared infrastructure rather than spectacle.
credits
Clear As Day
Agency
Priscilla Edge
Creative Director
Milton Campbell
Art Director
SELECT PROJECTS
adidas-falcon-media-19
Experiential, Campaigns
adidas-falcon-media-18
Campaigns, Photo & Motion
adidas-falcon-media-17
Campaigns, Photo & Motion
adidas-falcon-media-16
Experiential
adidas-falcon-media-15
Experiential, Campaigns
adidas-falcon-media-14
Campaigns, Photo & Motion
adidas-falcon-media-13
Experiential, Cultural Programming
adidas-falcon-media-12
Experiential
adidas-falcon-media-11
Experiential, Cultural Programming, Photo & Motion
adidas-falcon-media-10
Experiential, Campaigns
adidas-falcon-media-09
Campaigns, Photo & Motion
adidas-falcon-media-08
Experiential
adidas-falcon-media-07
Campaigns, Photo & Motion
adidas-falcon-media-06
Campaigns, Photo & Motion
adidas-falcon-media-05
Campaigns
adidas-falcon-media-04
Experiential, Campaigns
adidas-falcon-media-03
Campaigns, Photo & Motion
adidas-falcon-media-02
Experiential, Cultural Programming
adidas-falcon-media-01
Experiential, Cultural Programming
old-pal-x-autre-media-11
Photo & Motion
old-pal-x-autre-media-10
Photo & Motion
old-pal-x-autre-media-09
Photo & Motion
old-pal-x-autre-media-08
Photo & Motion
old-pal-x-autre-media-07
Photo & Motion
old-pal-x-autre-media-06
Photo & Motion
old-pal-x-autre-media-05
Photo & Motion
old-pal-x-autre-media-04
Photo & Motion
old-pal-x-autre-media-03
Photo & Motion
old-pal-x-autre-media-02
Photo & Motion
old-pal-x-autre-media-01
Photo & Motion
informatively-formative-media-06
Exhibitions
informatively-formative-media-07
Exhibitions
informatively-formative-media-05
Exhibitions
scout-motors-media-15
Experiential, Visual Identity
scout-motors-media-14
Spatial Identity
scout-motors-media-13
Experiential, Spatial Identity
nike-air-la-brea-media-16
Cultural Programming
nike-air-la-brea-media-15
Experiential
nike-air-la-brea-media-14
Experiential, Cultural Programming, Campaigns
nike-air-la-brea-media-13
Experiential
nike-air-la-brea-media-12
Experiential
nike-air-la-brea-media-11
Experiential
nike-air-la-brea-media-10
Experiential
nike-air-la-brea-media-09
Experiential
nike-air-la-brea-media-08
Experiential
nike-air-la-brea-media-07
Experiential
nike-air-la-brea-media-06
Experiential
nike-air-la-brea-media-05
Experiential
nike-air-la-brea-media-04
Experiential, Campaigns
nike-air-la-brea-media-03
Experiential
nike-air-la-brea-media-02
Experiential, Campaigns
nike-air-la-brea-media-01
Experiential, Cultural Programming
forward-25-media-14
Spatial Identity
forward-25-media-13
Spatial Identity, Experiential
serene-media-01
Visual Identity
serene-media-02
Visual Identity
serene-media-03
Websites, Visual Identity, Photo & Motion
serene-media-04
Print & Packaging
serene-media-05
Print & Packaging
serene-media-06
Photo & Motion
serene-media-07
Photo & Motion
serene-media-08
Websites, Photo & Motion
serene-media-09
Visual Identity
serene-media-10
Visual Identity
serene-media-11
Photo & Motion
serene-media-12
Photo & Motion
super-bowl-2026-media-01
Experiential
super-bowl-2026-media-02
Experiential, Spatial Identity
super-bowl-2026-media-03
Experiential, Spatial Identity
super-bowl-2026-media-04
Experiential
bowe-media-01
Visual Identity
bowe-media-02
Photo & Motion
bowe-media-03
Websites, Visual Identity
bowe-media-04
Photo & Motion
bowe-media-05
Photo & Motion
bowe-media-06
Photo & Motion
bowe-media-07
Photo & Motion
bowe-media-08
Photo & Motion
bowe-media-09
Photo & Motion
bowe-media-10
Photo & Motion
bowe-media-11
Photo & Motion
scout-motors-media-01
Visual Identity
scout-motors-media-02
Visual Identity, Launch Campaigns
scout-motors-media-03
Visual Identity, Launch Campaigns, Brand Strategy
scout-motors-media-04
Visual Identity
scout-motors-media-05
Campaigns, Spatial Identity, Experiential
scout-motors-media-06
Experiential, Spatial Identity
scout-motors-media-07
Spatial Identity
scout-motors-media-08
Experiential
scout-motors-media-09
Photo & Motion, Visual Identity, Brand Strategy
scout-motors-media-10
Spatial Identity, Experiential
scout-motors-media-11
Experiential
scout-motors-media-12
Experiential, Spatial Identity
erratics-media-01
Visual Identity, Print & Packaging
erratics-media-02
Visual Identity, Print & Packaging
erratics-media-03
Visual Identity, Print & Packaging
erratics-media-04
Visual Identity, Print & Packaging
erratics-media-05
Visual Identity, Print & Packaging
erratics-media-06
Visual Identity, Print & Packaging
erratics-media-07
Visual Identity, Print & Packaging
erratics-media-08
Visual Identity, Print & Packaging
erratics-media-09
Visual Identity, Print & Packaging
erratics-media-10
Visual Identity, Exhibitions
erratics-media-11
Visual Identity, Exhibitions
rapha-x-team-amani-media-01
Visual Identity
rapha-x-team-amani-media-02
Visual Identity, Integrated Campaigns
rapha-x-team-amani-media-03
Photo & Motion
rapha-x-team-amani-media-04
Websites, Visual Identity, Campaigns
rapha-x-team-amani-media-05
Visual Identity, Integrated Campaigns, Campaigns
rapha-x-team-amani-media-06
Photo & Motion
rapha-x-team-amani-media-07
Visual Identity, Campaigns
rapha-x-team-amani-media-08
Visual Identity, Photo & Motion
rapha-x-team-amani-media-09
Visual Identity
rapha-x-team-amani-media-10
Photo & Motion, Campaigns
informatively-formative-media-01
Digital Experiences, Exhibitions
informatively-formative-media-02
Exhibitions, Digital Experiences
informatively-formative-media-03
Visual Identity, Digital Experiences, Photo & Motion, Exhibitions
informatively-formative-media-04
Digital Experiences, Exhibitions
karo-media-01
Campaigns
karo-media-02
Campaigns
karo-media-03
Campaigns
karo-media-04
Visual Identity, Integrated Campaigns
karo-media-05
Visual Identity, Integrated Campaigns
karo-media-06
Visual Identity
basic-space-media-01
Visual Identity
basic-space-media-02
Visual Identity, Integrated Campaigns
basic-space-media-03
Visual Identity
basic-space-media-04
Visual Identity
basic-space-media-05
Visual Identity
basic-space-media-06
Websites, Visual Identity
basic-space-media-07
Websites
forward-25-media-01
Photo & Motion, Integrated Campaigns
forward-25-media-02
Campaign Concepts, Integrated Campaigns, Visual Identity, Photo & Motion
forward-25-media-03
Photo & Motion, Visual Identity, Integrated Campaigns
forward-25-media-04
Visual Identity, Integrated Campaigns, Campaigns
forward-25-media-05
Visual Identity
forward-25-media-06
Experiential, Photo & Motion, Spatial Identity
forward-25-media-07
Experiential, Photo & Motion, Spatial Identity
forward-25-media-08
Visual Identity, Integrated Campaigns, Photo & Motion
forward-25-media-09
Visual Identity, Campaigns
forward-25-media-10
Experiential
forward-25-media-11
Experiential, Spatial Identity
forward-25-media-12
Spatial Identity, Experiential
go-west-fest-media-01
Experiential, Spatial Identity
go-west-fest-media-02
Experiential, Photo & Motion
go-west-fest-media-03
Experiential, Photo & Motion, Spatial Identity
go-west-fest-media-04
Experiential, Photo & Motion
go-west-fest-media-05
Experiential, Spatial Identity
go-west-fest-media-06
Experiential, Spatial Identity
adidas-sport-club-media-01
Experiential, Visual Identity, Spatial Identity
adidas-sport-club-media-02
Cultural Programming
adidas-sport-club-media-03
Visual Identity, Campaign Concepts
adidas-sport-club-media-04
Experiential, Spatial Identity, Campaigns
adidas-sport-club-media-05
Visual Identity
adidas-sport-club-media-06
Experiential, Cultural Programming
adidas-sport-club-media-07
Spatial Identity, Experiential, Campaigns
adidas-sport-club-media-08
Spatial Identity, Experiential