The adidas Sport Club originated as a space for bringing together athletes, designers, and collaborators around shared experimentation. For its relaunch, the project returned to that founding logic, reframing sport as a cultural practice rather than a competitive endpoint.

Presented during Coachella 2019, the Sport Club was introduced into a context historically defined by music and art, but not physical practice. The aim was not to overlay branding onto the festival, but to embed sport into its cultural fabric, positioning movement as a form of participation and exchange.

The project took shape as a temporary environment in Palm Springs, operating over a two-week period. Spatial design centered on sport itself, with a football pitch, basketball court, and tennis court forming the core of the experience. These spaces were designed for inclusive use, inviting both athletes and non-athletes to participate on equal terms.

Programming, services, and wayfinding were developed as a cohesive system, allowing training, performance, and social gathering to coexist within a single framework. Design and production were developed in close collaboration with fabricators, with material choices and construction methods guided by environmental considerations.

The relaunch positioned adidas Sport Club as a living platform, demonstrating how sport can function as a cultural connector when designed as shared infrastructure rather than spectacle.