A Jewelry Brand With An Architectural Lens

Clients

Bowe

Service:

Creative Direction

Identity Systems

BOWE

Jan 2025

A Jewelry Brand With An Architectural Lens

Clients

Bowe

Service:

Creative Direction

Identity Systems

BOWE

Jan 2025

A Jewelry Brand With An Architectural Lens

Clients

Bowe

Service:

Creative Direction

Identity Systems

BOWE

Jan 2025

Born between London and Los Angeles, BOWE is a jewelry brand rooted in architecture and material expression. Founded by Maria Casalin and Priscilla Edge, each piece is handmade in Italy, foregrounding craft, texture, and the physicality of making.

The brand is built on deliberate tension. A graphic, minimalist identity compresses the idea of a bow into its most reduced form, a square, while the core collection moves in the opposite direction. Bold, architectural rings with oversized stones assert volume, weight, and presence without apology.

BOWE operates as a study in friction. System versus object. Restraint versus intensity. Minimal structure supporting maximal expression. Positioned between sculpture and adornment, the work embraces ornament through clarity and form, modern in logic, expressive in scale, and uncompromising in craft.

credits

Priscilla Edge

Co-Founder, Creative Director

Maria Casalin

Co-Founder, Product Designer

Felix Steindl

Web Developer