This collaboration brought together Rapha and Team Amani, two distinct brands with different histories, audiences, and cultural contexts. The challenge was creating a shared graphic and motion identity for the collaboration without overpowering either voice.

The work focused on balance and restraint, allowing both brands to remain intact while establishing a clear, unified visual language. Cultural sensitivity and long-term use were prioritized over novelty.

The resulting system supported apparel and communications while reinforcing the collaboration’s deeper mission around representation and global cycling culture.